Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
As a beauty and wellness brand, Aveda represents an opportunity to create positive change, starting with the products we use on our hair and skin and how those products are made. Rechelbacher believed that “even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.”
Aveda products have always been cruelty free and, starting in 2021, are 100% vegan. They are non-toxic and created with pure botanical ingredients that deliver powerful and proven results. Aveda uses sustainable and environmentally responsible production and packaging practices.
You will see Ayurvedic influences throughout your Aveda salon or spa experience, in the Aveda Rituals that will relax and transport you, including:
- Cup of Aveda Comforting Tea
- Pure flower and plant aromas to enliven the senses
- Stress-relieving scalp and shoulder massage
- Luxurious neck and hand massages
- Makeup or hair finishing touch
Aveda service providers understand how to listen to your needs and conduct a thorough consultation with you, so you can be comfortable and confident that your experience with us is everything you wanted and more.
We live our mission through our use of 100% post-consumer recycled material in our packaging, 100% wind-generated power in our manufacturing, and by donating over $65 million since 1999 to preserve and protect the environment around the world.