From Field to Bottled Product

OWAY is a family-owned, global manufacturer of prestige ‘Agricosmetics’ for hair, face, and body. Starting from biodynamic, zero-mile, organic and fair-trade crops, we create extraordinary high-performance treatments and rituals with a high concentration of botanical ingredients. With sustainability at our core, we are 99% plastic-free with packaging and material designed to have minimal impact and to be infinitely reusable and recyclable.

‍Iconic salons where it is possible to experience every aspect of Oway’s Agricosmetics: from offering plastic free products and treatments to using biodynamic, organic and ethical ingredients, passing through rituals of pure sensory luxury and furnishings with a refined design, made of entirely natural materials, essential lines and zero-impact craftsmanship.

Agricosmetica® is the virtuous circle of choices and actions which Oway puts into place in order to improve the well-being of the Earth and of its inhabitants at every stage of the product’s life cycle.


Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

As a beauty and wellness brand, Aveda represents an opportunity to create positive change, starting with the products we use on our hair and skin and how those products are made. Rechelbacher believed that “even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.”

Aveda products have always been cruelty free and, starting in 2021, are 100% vegan. They are non-toxic and created with pure botanical ingredients that deliver powerful and proven results. Aveda uses sustainable and environmentally responsible production and packaging practices.

You will see Ayurvedic influences throughout your Aveda salon or spa experience, in the Aveda Rituals that will relax and transport you, including:

  • Cup of Aveda Comforting Tea
  • Pure flower and plant aromas to enliven the senses
  • Stress-relieving scalp and shoulder massage
  • Luxurious neck and hand massages
  • Makeup or hair finishing touch

Aveda service providers understand how to listen to your needs and conduct a thorough consultation with you, so you can be comfortable and confident that your experience with us is everything you wanted and more.

We live our mission through our use of 100% post-consumer recycled material in our packaging, 100% wind-generated power in our manufacturing, and by donating over $65 million since 1999 to preserve and protect the environment around the world.